Keynotes & Sessions

Research-backed.
Stage-ready.

"By the time a B2B buyer accepts your meeting request, they've already shortlisted your competitors, surfaced your weakest reviews, and formed an opinion your sales deck won't change."

Laura Lake speaks to CMO, CRO, and senior GTM audiences on the most expensive invisible problem in modern B2B — the buying decisions that settle before your team enters the room. Backed by 25+ years of buyer psychology research.

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Positioning
Independent analyst & author — not a vendor. Every session is strictly research-based and vendor-neutral.
Formats available
Keynote · Breakout · Workshop · Fireside · Online webinar — all sessions fully customizable
Fees
Provided upon inquiry. Travel expenses negotiated separately.
Backed by
25+ years buyer psychology research · 2 published books · 15+ named frameworks · Fortune 40 experience
The through-line across all sessions
The Silent Committee™

The self-service infrastructure of AI agents, peer networks, and collaboration tools now running buyer education, comparison, and risk validation — before your team enters the room. Backed by 25+ years of buyer psychology research and published in The AI-Ready Buyer™.

Sessions

Four talks.
Multiple formats each.

Each session is adapted for its audience — content marketers, GTM strategists, demand gen leaders, or all-level practitioners. All are available as keynote, breakout, or workshop. Slides are purpose-built for your event, never repurposed.

Available as
Keynote Breakout Online / Webinar
Content marketers CMOs
The Content Your Buyers Trust More Than Yours — And What to Do About It
"Your buyers aren't waiting for your content. They're asking ChatGPT, scrolling G2 reviews, and querying colleagues in private Slack threads — and by the time your email lands, they've already decided whether you're on the shortlist."
Attendees leave with
  • A clear model of how AI agents reconstruct your brand from public signals — without your input
  • The 7 content surfaces the Silent Committee™ touches — and which ones most teams ignore
  • A 90-day signal audit framework to find where content is working against you in AI summaries
  • Content design principles that help proof travel inside a buying committee — without the vendor in the room
30–60 min · Customizable to your theme
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Available as
Keynote Breakout Fireside
Senior GTM leaders CROs
The GTM Singularity From the Buyer's Side: How the Silent Committee™ Decides Before You Arrive
"90%+ of B2B buyers are already using generative AI in purchase decisions. What that data doesn't explain is the mechanism — how AI agents synthesize vendor signals, how buying committees form comfort through peer networks, and how decisions settle before any formal process begins."
Frameworks covered
  • The six conditions that replace the funnel in AI-era B2B buying
  • How interpretation drift fractures buying committee alignment — before a vendor speaks
  • The three shifts that define structural GTM advantage in an AI-first market
  • Signal architecture: the discipline that compounds and cannot be replicated in a single quarter
30–45 min · Senior GTM and CRO conferences
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Available as
Keynote Breakout Workshop
Demand gen leaders ABM CMOs
Before the RFP: How the Silent Committee™ Already Decided — and What Demand Gen Leaders Can Do About It
"Demand generation teams are optimizing for a buying process that no longer exists. By the time your programs register a signal, the shortlist is set."
Attendees leave with
  • Why most demand gen signals appear after the decision is socially settled — and what to measure instead
  • How AI tools are actively summarizing and redistributing vendor positioning inside buying committees
  • The six conditions replacing the traditional funnel — and where demand gen has leverage in each
  • A 90-day signal audit for the 70% of the buyer journey that happens before any visible signal
45–60 min · Workshop format adds hands-on audit component
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Available as
Keynote Breakout Workshop Online / Webinar
B2B marketers All levels
Your Buyers Decided Before You Pitched: The Silent Committee™ and What B2B Marketers Can Do Now
"By the time a B2B buyer accepts your meeting, they've already shortlisted your competitors, surfaced your weakest reviews, and formed an opinion your pitch won't change."
Attendees leave with
  • How AI agents are synthesizing and redistributing your brand signals — without your input
  • The six conditions that replace the traditional B2B funnel
  • Where B2B marketers currently have leverage — and where they've already lost it
  • A signal audit framework attendees can run immediately to see what AI says about their brand
45–60 min · All-level B2B and marketing audiences
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Ideal audiences

The rooms
this research is built for.

Every session is written for practitioners with pipeline responsibility — people who feel the problem in their numbers before they can name it.

CMOs & VP Marketing
Brand signal, content authority, and buyer trust — before pipeline knows an evaluation is happening
Keynote · Fireside · Breakout
CROs & Revenue Leaders
Why deals stall and shortlists close before sales engages — and what the upstream signal layer reveals
Keynote · Fireside · Breakout
Demand Gen & ABM Leaders
Where demand gen programs lose leverage — and the earlier-stage signals worth measuring instead
Breakout · Workshop
Content Marketers
The seven surfaces AI agents scan before a buyer speaks to anyone — and how to show up on all of them
Breakout · Workshop
GTM Strategy Teams
How the six buying conditions replacing the traditional funnel reshape go-to-market sequencing
Keynote · Workshop · Fireside
B2B Marketing Practitioners
All-level sessions that make the Silent Committee™ framework immediately actionable for any team
Keynote · Breakout · Online
Corporate Sales Kickoffs
Why the buyer is already decided — and how sales and marketing can get upstream together
Keynote · Workshop
Podcast Audiences
B2B marketing, revenue, and GTM shows — research-backed, practitioner-ready, no vendor pitch
Available now · Fast to book
Leadership Offsites
Intimate senior-team sessions on signal architecture and AI-era GTM strategy
Workshop · Facilitated session
Speaker bio

Ready to use.
Verbatim.

Laura Lake is an independent analyst and the author of The AI-Ready Buyer™ (2026) and Consumer Behavior for Dummies (Wiley, 2009). She is the creator of Signal Check™, the first analyst-grade assessment for AI-mediated buyer decision risk, and has spent 25+ years inside B2B, enterprise, and brand environments as a GTM strategist.

Her keynotes focus on the most expensive invisible problem in modern B2B: buying decisions that form before your sales team knows an evaluation is happening. She helps CMOs and CROs see upstream of their pipeline — and act before revenue feels it.

Laura has led digital strategy at a Fortune 40 technology company and pioneered MarTech solutions at a leading logistics firm. Her work has reached millions of readers across more than 1,500 published articles.

25+
Years B2B buyer psychology research
2
Published books — Wiley + The AI-Ready Buyer™
15+
Named frameworks · AI-Ready Buyer™ Research
For event organisers
Headshot downloads, short bio, talk topic descriptions, and 7 sample interview questions — all in the media one-sheet. Speaking sample and references available upon request.
Book Laura

Your audience.
This research.

All sessions are fully customizable to your event theme and audience. What doesn't change: the research rigor, the practitioner-level framing, and the no-vendor-pitch guarantee.

Keynote rate provided upon inquiry — travel expenses negotiated separately
Slides purpose-built for your event — never repurposed from other conferences
Co-presenter option available for brand-side marketing leader pairing
Book sales opportunity at event discussed in every negotiation
Confirmed in writing before the date is held — a verbal is not a booking
Booking inquiries
Email with your event name, date, audience size, and preferred session format. Response within 24 hours.
[email protected]
Media kit & one-sheet
Headshot, bio, session descriptions, and sample interview questions — one downloadable PDF.
Download media one-sheet
The research behind every session
All talks draw from The AI-Ready Buyer™ and the AI-Ready Buyer™ Research framework.
View the book

Stay close to
the research.

Signal intelligence for GTM leaders — published on Substack, free to subscribe.